Workshop: Social Media, How To Build An Audience For Your Personal Brand

     Stephanie M Scott, Wildfire Effect Consulting  |  Holly Carinci,HollyWords Publicity 


Today's world is a new world in every single line of work since the induction of social media, with the entertainment industry particularly metamorphosed. Whether you are a musician, actor, or director, or a film, TV or Web series, fan engagement is absolutely key to success. While its importance is widely accepted, few people know even where to begin with their social outlets, never mind how to do it well. 

At this workshop, we will share the essential secrets as to how to build your audience while keeping your brand true to yourself, how to ensure that influencers are a part of that audience, and yes, how to still have a life while being a social media rock star.   


Stephanie Michelle Scott, WildfireEffect Consulting
Director of Digital and Social Media @WildfireEffect

Stephanie's extensive background in the Vancouver feature film art departments is apparent in her work as HollyWords Publicity's (HWP's) Director of Digital and Social Media. Steph works closely with HWP's clients to develop their online communication style. A technology trends early adopter, she surfs the trends of an ever-expanding ocean of social media, interactive mashups, and fan engagement to curate social media messaging plans that support Holly's carefully crafted media hooks. Steph then finds fan groups that will celebrate the client's messages and interests in weekly conversations. Interviews and memorable moments are posted to HWP social media outlets in attention-grabbing graphics designed to kick-start a viral buzz. Working closely with Holly it's all assembled into a stunning media kit that captures the full breadth of their journey with HollyWords Publicity. This valuable asset is then used by the client and their team to leverage the media coverage into lucrative work.


Holly Carinci, HollyWords Publicity
Founder & CEO, Personal Publicist, @HollyWordsGroup

As a young up-and-coming actress during Vancouver’s early boom in film and television, Holly needed a personal publicist who could promote her career to the decision-makers down south. When she couldn’t find one, Holly “switched hats” and went from aspiring actress to publicist-in-bootstrap-training.

Over the last twenty-plus years Holly has built herself an envious list of media, studio, and network contacts worldwide and she has worked with dozens of famous actors, directors and producers. She has accompanied clients to huge Hollywood red carpets, including the 2016 Academy Awards, and arranged photo opportunities with stars like Leo DiCaprio, Cate Blanchett, Christoph Waltz and many more. Holly also created and produced a worldwide award show honoring animation, video games, and visual effects. Over the 3-year run of the show, Holly brought in as her Hosts William Shatner, Seth MacFarlane (Family Guy) and Tom Kenny (SpongeBob SquarePants). 

Recently, Holly completed a series of meetings in Los Angeles and New York, and is now in the process of incorporating an exciting new business model that will see HollyWords working alongside the top publicists in Hollywood.


Growing Your Audience With Captions & Subtitles

This 90-minute workshop is designed to teach filmmakers how to easily and affordably add captions and subtitles to their film projects.More importantly, it’s to explain why that process is so important and what it can do to expand their audience to the hearing-impaired and non-English speaking communities.


Matt Longmire

Matt Longmire is a freelance filmmaker & photographer based on Bainbridge Island near Seattle, Washington.


Descriptive Video: What is it and How Can it Help Your Production

You’ve seen the announcement before your favorite shows, but do you know what it is? Who it’s for? Why it’s important? How can DV expand your audience? How can it make your property more appealing to broadcasters? Join Diane Johnson from Descriptive Video Works to find out these answers and more.


Diane Johnson, President, Owner, Descriptive Video Works

Diane is the leader in the field of descriptive video through her company Descriptive Video Works (DVW). She is a passionate advocate for the blind and partially sighted, committed to providing broad media access and a shared entertainment experience for all individuals. 

Her company, DVW pioneered live video description in North America with the Juno Awards in 2010, provides live audio description of television programming, including live descriptive coverage of the Royal Wedding Prime Time. DVW made television history by describing the Opening and Closing Ceremonies of the London 2012 Olympic and Paralympic Games, repeated in Sochi 2014.



Adobe Creative Cloud …But Wait, There’s More!

High quality video in record time, learn the tips and tricks of Adobe Creative Cloud Video and Audio tools to supercharge your post production workflows.   
New features, hidden gems and cross-product workflows exposed. Get the most impact from your Adobe Creative Cloud tools!


Laura Williams Argilla,
Director of Product Managment,Adobe

Laura Williams Argilla is Director of Product Managment, Professional Video & Audio for Creative Cloud at Adobe. In this role, Laura is responsible for creating connected experiences for Adobe customers, helping them make the most of their digital workflows. As a passionate storyteller, social media addict and follower of all things video, Laura is committed to helping creator tell their stories, reach their audiences and achieve their creative goals.  Prior to Adobe, Laura taught video editing and was the technical director at the Academy of Art University in San Francisco. She has been involved in various organizations that support film, art and women in technology. Laura earned her undergraduate degree from San Francisco State University and a Master’s Degree from the University of Washington in digital media and new media storytelling.


Reg Santo Tomas,

Engineering Manger, Adobe




Workshop: How to Run a Successful Crowdfunding Campaign

Learn how to plan a crowdfunding campaign from concept through fulfillment, with a special focus on what makes funding creative works like films a unique challenge. Based on the techniques that Ben Dobyns has used to design and run dozens of successful campaigns, building a worldwide audience of repeat funders.


Ben Dobyns

Ben is an executive producer and director for Zombie Orpheus Entertainment. He previously worked for six years as Director of Development for Dead Gentlemen Productions, where he oversaw the business and creative development of both new media, feature films, and roleplaying games. Ben has directed feature films and numerous shorts including "Wranglers of Death" and "Attack Ad", winner of the CurrentTV $15k Launch Challenge.  He has written a novel and several screenplays, is a published short story author, and was the editor of festival circuit favorites The Dark Horse and Camilla Dickinson.


Workshop: Cinematic VR Crashcourse

         Sean Ronan  |   James Kingstone 

Hammer & Tong de-mystifies the process of 360 film-making in this intensive focused workshop.
Participants will develop, produce and deliver a 360 film while learning about cameras, post production, and VR Theory

Workshop consists of an hour and a half classroom instruction followed by hands on filming and editing of a 360 film.  Total time approximately 4 hours.


Sean Ronan
Experience Design Consultant

I work at the intersection of art, technology, and business, with an emerging company engaged in a range of XR projects including VR cinema and games production, AR prototyping, cross-platform integration, and the occasional tech-art event. 2017 was a great year and 2018 is looking to be even better.


James Kingstone
Virtual Reality & Film Producer

I find that beautiful and productive space in between art and business. Challenging the status quoto better adapt to a future fast arriving.