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How to Create and Pitch Branded Content

Moderator, Rachel David, Hashtag Communications | Tyler Funk, North of Now | Ben Strang, Blueprint Pictures
Stewart Reynolds, Brittlestar | Matt Clarke, Cocomilk Productions | David Milgard, Cocomilk | Nick Carreras, Bent Pixels

 

Show me the money! This panel will look at the ever-changing landscape of digital advertising and how you can become more involved. Featuring perspectives from influencers, filmmakers and producers, this panel will discuss the world of opportunities that exist, the steps aspiring creators need to take for success and the importance of identifying your own brand.

 
 
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Moderator: Rachel David, Hashtag Communications

YOUTUBE.COM/RACHELDAVID | INSTAGRAM: @RACHELDAVID | TWITTER: @RACHELDAVID | FACEBOOK.COM/RACHELDAVIDO FFICIAL | SNAPCHAT: @RACHELRDAVID

Rachel David is a content creator and entrepreneur from Toronto Canada. She has made it her mission to help creators make money online. She plans dinners, picnics and mentors creators that blow up over night. This has resulted in the creator community calling her "Canada's Youtube Mom". 

Rachel is the CEO and founder of Hashtag Communications Inc. A company that helps brands create and execute their influencer marketing campaigns. Clients include RBC, BestBuy, Google, Lowblaws and Sony to name a few. 

On top of running a 10 person business she releases a weekly video podcast called "Rakin' It In With Rachel David" where she interviews creators about their different revenue streams and gives viewers tips on how to strategically make money online.

 
 

Ben Strang, Blueprint Motion Pictures

Ben is a writer/director from Annapolis, Maryland and a graduate of USC’s School of Cinematic Arts. In 2013, Ben founded Blueprint Motion Pictures, a branded content studio in Santa Monica and since then his commercial and music video works have garnered millions of views online and numerous accolades, including the AICP commercial awards shortlist. Ben currently resides in Los Angeles and is working on his first feature film.

Instagram: @benhstrang / @beasttheseries / @davidbolendp / @phantomg6
Twitter: @ben_strang / @beasttheseries
Email: ben@blueprintmotionpictures.com
Website: www.beastseries.com

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Tyler Funk, North of Now

www.northofnow.ca @everythingfunk 

Tyler Funk is the creator and showrunner of the White Ninja series. The world’s first (and last) narrative Vine series starring Paul Scheer. In additional to his narrative filmmaking Tyler Funk is the founder of North Of Now, a digital production company producing branded digital content and broadcast

 
 
 

Stewart Reynolds, Brittlestar

www.brittlestar.com
@brittlestar (pretty much everywhere)

Hundreds of thousands of people watch Brittlestar’s videos every week.

His comedic and family-friendly but irreverent videos have been seen more than 400 MILLION times on various platforms.  His recent KFC video campaign was the most popular branded video content in the world on Facebook for the summer of 2017.

With a global fanbase, an invitation to the White House, speaking engagements all over North America, starring in the Dreamworks TV show ‘Kid vs Parent’ with his youngest son, collaborations with celebs such as The Property Brothers, and meet-and-greets at PlaylistLive, Brittlestar is living the social media celebrity dream… not bad for a Dad from the suburbs. 

Brittlestar, or Stewart Reynolds (as his mom calls him when he’s in trouble), is the father of two teen boys, Owen and Gregor (both well-known creators online). These three guys, along with Brittlestar’s wife, Shannon (co-star of their successful The Morning Show Thing live stream on Facebook), have created viral videos for a variety of brands and organizations such as Disney, ESPN, Subway, CBC, Walmart, and others.

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Matt Clarke, Cocomilk Productions

Matthew Clarke is a Vancouver based filmmaker, writer, actor, and musician. He is most well known as the creator and star of the hit, award winning web series, “Convos With My 2-Year-Old.” Over the past 15 years Matthew has worked in film, TV, theatre, toured North America with his band, Honey and the Money, created branded content for companies like Disney, Geico and Toyota, grown as a person, had numerous hair styles, owned two cars, owned two kids, joined a book club, and developed a habit of sharing things in bios that are completely irrelevant.

 

 
 

David Milgard, Cocomilk Productions

David Milchard is an Actor, Writer, Director, Producer, Comedian and Improviser.  He does a lot of things but still finds times to call his mother. A former member of Second City Toronto, he currently performs at the Vancouver Theatre Sports League. David has performed all over North America in festivals at Los Angeles, Orlando, Chicago, Seattle, Toronto, Vancouver, Just for Laughs,BumberShoot and many more. He is a member of the hit touring show The Comic Strippers which tours internationally.

You may have seen him in Psych, Sanctuary, Fringe, the Flash, Supernatural, Arrow, Package Deal, Robert Redford’s the Company You Keep, Tim Burton’s Big Eyes. Starring roles include Russell Mania, After Party and the upcoming movie Monkey Up.

David was best actor at the 2014 Streamy Awards, best supporting actor at the Movie Maverick Awards and is a multi- nominee with Canadian Comedy Awards Check David out acting, producing and directing in the award winning hit web series, Convos With My 2-Year-Old on YouTube. He’s in more things too!  David likes things, being involved in things and on occasion engages in nothing.

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Nick Carreras

Nick Carreras is an experienced manager of top talent whose experience ranges from the traditional agency model to overseeing the careers of digital-first performers.
 
After graduating from law school, Nick began his career as an agent specializing in TV campaigns, animation, and celebrity endorsements. He  collaborated with popular actors such as Julie Bowen (Modern Family), William H. Macy (Shameless), and Kyle Chandler (Friday Night Lights).  
 
Nick moved into the digital world after six years as an agent. He joined Maker Studios as Director of Talent, Branding and Endorsements and in that role he developed and grew the businesses of the largest and most influential YouTube and social media influencers. His roster garnered over 6.7 billion monthly views, and included stars like Shay Carl, KassemG, Stampylongnose, Bart Baker, Markiplier, Captainsparklez, Convos with My 2 Year Old and Timothy DeLaGhetto. 
 
During his four-year tenure at Maker Studios, Nick was promoted to Head of Talent Strategy. He was responsible for aligning the career goals of the talent he represented with Maker Studios initiatives on both the development and commercial fronts. Nick led a team of highly skilled talent managers to grow Maker's enterprise talent, and partnered with them to create original IP and branded entertainment. 
 
Nick joined Bent Pixels as Vice President of Talent and Brand Strategy in 2017, heading up the talent division and helping to spearhead branded content projects and partnerships.